brown mushrooms standing tall from the ground

Beyond sustainability,
towards regeneration.

We believe that environmental stewardship and business are inextricably linked. We've designed a business model that goes beyond reducing harm; every order directly contributes to the development of a circular economy and the restoration of vital ecosystems.  By choosing Grounded, our customers become active participants in creating a healthier planet. It's a new way of doing business, where profit and purpose coexist.

Restoring balance with blue carbon

Every order is engineered to remove more carbon than is produced from the manufacturing and transportation of customer orders.

We do this by restoring multiple blue carbon coastal ecosystems that have a positive impact on the oceans and life it supports.

Underwater sea life, fishes swimming around corals


United Nations Sustainable Development Goals

Grounded incorporates a number of the United Nations Sustainable Development Goals into our business operations and strategies. We set targets and implement policies and practices that support the achievement of the UNSDGs, such as reducing greenhouse gas emissions, responsible consumption and production, supporting decent work and economic growth, climate action and life below water.

Plastic Neutral

Packaging certification

Take a meaningful step towards a plastic-free future with our Plastic Neutral Certification. We begin by conducting a comprehensive audit to measure the plastic your business uses across products and packaging. We then work with vetted partners to recover and recycle the equivalent amount of ocean-bound plastic, ensuring that your operations have a net-zero impact on our marine ecosystems.

Plastic Neutral icon on top of water reflection
this bag saves icon on top of serene forest and river landscape with mountains in the backgroundthis bag saves logo with green lush forest next to a river stream and mountains in the background
This bag saves. Engineered to deliver a positive impact.

This bag saves is an impact framework designed to target three critical environmental issues with every customer order.

1. Circularity

Prioritizing a closed-loop system in resource use and waste management.

2. Atmospheric carbon

Committed to reducing carbon emissions and mitigating climate change.

3. Ocean health

Focused on preserving marine ecosystems for future generations.

group of people talking in the office kitchen space

B Corporation

Using business as a force for good

At Grounded, we are committed to using the power of business to create a positive impact on the world. That's why we are proud to be a certified B Corporation, joining a global community of companies that are dedicated to social and environmental responsibility.

B Corps are certified by the non-profit B Lab, which measures a company's impact on its workers, customers, community, and the environment. By becoming a B Corp, we are able to showcase our commitment to doing business in a way that considers the well-being of all stakeholders.

This certification holds us accountable to the highest standards of performance, and we believe it is just one way that we can create value for our employees, customers, society and the planet. We are always looking for ways to make a difference, and we are honored to be a part of the B Corp movement.

Plastics Pact

Packaging goals 2025

Grounded is part of the ANZPAC Pact, led by the Ellen MacArthur Foundation's New Plastic Economy initiative, striving to establish a circular economy for plastics to tackle single-use plastics and plastic pollution globally.

ANZPAC plastics pact logo in the middle of three overlapping circles

Learn more about sustainable packaging