Swisse VMPE flat pouch
November 4, 2024

The New Standard in Recyclable Flexible Packaging: High-Barrier, Low Impact Solutions

For years, the trade-off has been simple and frustrating: if you want a high-barrier pouch, you accept a metallised PET structure that can't be recycled. If you want recyclability, you accept lower barrier and shorter shelf life. Customers have lived with this trade-off for a long time.
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We've launched a recyclable mono-material PE laminate that matches the barrier performance of metallised PET. Same protection and shelf life as metallised PET, but recyclable in soft plastics streams where collection exists.
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The structure is roughly 99% polyethylene, with a thin metallised PE coating (VMPE) doing the barrier work.

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This innovation sets a new standard in packaging by delivering a sustainable option that meets performance needs typically handled by complex multi-material layers.

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Where it fits

This is built for products that currently rely on metallised PE structures and want a recyclable alternative without losing shelf life. The flexibility and protective strength of this material make it a valuable option for diverse sectors:

  • ‍Food and Beverage: Keeps products fresh and extends shelf life, helping to reduce waste. This includes ground coffee.
  • Personal Care: Maintains quality by protecting moisture-sensitive products.
  • Pet Products: Preserves the nutritional integrity of pet foods.
  • Pharmaceuticals: Provides secure packaging for medications and supplements.
Key Benefits

This high-barrier laminate delivers high performance while remaining recyclable. Key advantages include:

  • Outstanding Protection: Keeps products fresh and secure, comparable to the best multi-material packaging.
  • Recyclability: Works with soft plastic recycling programmes, including those specifically for Number 4 plastic.
  • Sustainable Content: Can contain up to 55% recycled content, reducing carbon emissions and supporting the circular economy.
  • Versatile Across Applications: Adaptable to a wide variety of packaging formats, supporting many industries and needs.
Sustainability at a Glance
  • Less Fossil Fuel Usage: Uses fewer fossil resources compared to traditional packaging.
  • Reduced Carbon Footprint: Incorporates up to 55% recycled content, cutting down on carbon emissions.
  • Recyclable and Circular-Friendly: Designed to be fully recyclable, promoting circularity and a more sustainable future.

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Compliance position

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For UK and EU brands, this matters. Under PPWR, recyclable mono-material structures qualify for the highest Design for Recycling (DfR) grade (Grade A), which translates to lower EPR fees.

Under UK EPR, the same logic applies via RAM scoring. A mono-material structure rates significantly better than the multi-material structures it replaces.

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For US brands, it carries a How2Recycle Store Drop-off classification where soft plastics infrastructure exists.


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Packaging styles

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This material is ideal for a range of packaging styles, including:

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This material is also optimised for roll stock and high-speed production lines, thanks to a modified outer layer with rigidity similar to conventional materials.

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MOQ: 10,000 units

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Technical specifications

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Water vapour transmission rate (WVTR): ≤0.50 g/m²/24hr

‍Oxygen transmission rate (OTR): ≤0.50 cm³/m²/24hr/0.1MPA


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How we made it work

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Two key technological advancements paved the way for this high-barrier mono-material laminate:

  1. Advanced Metallisation Technology: An ultra-thin metallised coating strengthens resistance to moisture, gases, and light, delivering excellent product protection while maintaining recyclability.
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  2. Enhanced LDPE Technology: The outer layer undergoes a special treatment to boost strength and durability, allowing smooth integration with high speed production lines.

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The honest trade-offs

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Cost is higher than conventional metallised PET. Recyclability depends on local soft plastics infrastructure (UK kerbside rollout under Simpler Recycling, US store drop-off, AU REDcycle replacement schemes). For brands selling into multiple markets, the recyclability claim needs to be qualified by region.
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For CPG brands currently using metallised PET who want a recyclable upgrade without changing shelf life or production line, this is the most direct path we've found.

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Moving towards a more sustainable future for flexible packaging
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High-barrier, recyclable laminates mark a big step forward for sustainable packaging. Offering the barrier protection demanded by various industries, this innovation is designed to reduce environmental impact and promote a circular economy. As the packaging industry advances, these kinds of solutions are key for brands committed to sustainability.

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Ready to explore what this material can bring to your products? Contact our team today for more information.

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